/ SPORTS & NOT-FOR-PROFIT · AUSTRALIA
Hulp
A full front-to-back operating platform for an advisory serving community sporting clubs and not-for-profits.

/ The challenge
A hands-on advisory with a solo founder: lead follow-up, club onboarding, compliance tracking and billing all ran manually — every new client added linear workload.
/ What we built
One system at a time
A lead funnel from ad campaigns into a CRM pipeline with automated follow-up.
Platform landing
Club and member management with working-with-children compliance tracking.
CRM pipeline
PlayHQ integration for registrations, plus a self-serve resource library.
Clubs management
E-signature onboarding and subscription billing, end to end.
PlayHQ registrations




A lead funnel from ad campaigns into a CRM pipeline with automated follow-up.

Club and member management with working-with-children compliance tracking.

PlayHQ integration for registrations, plus a self-serve resource library.

E-signature onboarding and subscription billing, end to end.

/ The outcome
Lead funnel to billing in one system — an advisory that can grow its client base without growing its admin.
YOUR OPERATIONS, SYSTEMISED